Prince Street Group: Global Marketing & Civic Design Agency

We transform destinations through strategic marketing and digital transformation that builds authentic connections between cities, their small business ecosystem, and visitors - creating resilient local economies where cultural identity and commercial vitality reinforce each other.

Our Specialties

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Brand Development

Authentic community-inclusive storytelling.

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Digital Integration

Integrate experiential activations seamlessly into your digital campaigns for a dynamic impact.

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AI Authority

Empowering agencies and municipalities through AI-driven transformation, focusing on streamlining processes and ensuring ethical compliance.

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Content Marketing & Creation

Complex ideas made approachable.

Our Unique Approach

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Cultural Understanding

Our strategies are meticulously crafted based on profound cultural insights and detailed persona analysis.

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Decode Data: Data Analytics

Empowering decisions with rich, in-depth data insights.

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Creative Innovation

Unleash impactful results with innovative approaches and agile test & learn tactics.

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Cultivating Stronger Communities

Utilize our digital mastery and experiential expertise to elevate small businesses as the essence of city narratives.

Our Small Business-Centric Design Process

At Prince Street Group, we are transforming city narratives and driving economic growth by placing small businesses at the forefront. Our unique accelerator program boosts digital presence, attracting real-world traffic and tangible results for economic prosperity in the community.



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Community Immersion

We embed ourselves in local cultures to understand authentic neighborhood dynamics.

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Business Ecosystem Mapping

We identify key small business clusters that embody the city's unique identity.

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Collaborative Strategy Development

Small business owners become co-creators in our marketing solutions.

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Amplify Authentic Voices

We elevate local stories through targeted digital and experiential campaigns.

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Measure Community Impact

Success metrics focus on economic resilience and cultural preservation.

AI Transformation for Local / National Governments


Process Automation

Streamline document/permit processing and citizen requests with AI workflows.

  • 20-30% cost reduction
  • Handles 80% of routine inquiries
  • Response times from days to minutes

Data-Driven Decisions

Transform siloed information into actionable intelligence.

  • 15-25% improvement in resource allocation
  • Predictive maintenance reduces emergency repairs by 12%
  • Budget forecasting and revenue optimization

Citizen Engagement

Enhance community connection through personalized communication.

  • 35-40% higher satisfaction scores
  • 24/7 AI-powered support
  • Neighborhood-specific messaging
  • Sentiment analysis: monitor public feedback to identify emerging concerns
  • Auto language translation

Economic Development

Drive community growth with data-backed strategies.

  • 15% higher business retention
  • Targeted grant identification
  • Optimized zoning decisions


Internal Tools

Streamline operations and support teams with AI tools for meeting summaries, memo analysis, and code interpretation.

  • AI summarizes meetings, saving hours of staff time.
  • AI extracts key requirements and deadlines from government notices in minutes.
  • AI interprets zoning codes, reducing errors by 28% (Portland pilot)

Ethics, Privacy, and Standards for Municipal AI Implementation

Governing AI with frameworks.

  • Test for bias to avoid disadvantaging neighborhoods
  • Document all AI decision-making processes in publicly accessible formats.
  • Maintain human review for consequential decisions.
  • Establish AI ethics boards with diverse resident representation


Case Study 1: "Detty December"

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Challenge

Establishing West Africa, particularly Nigeria and Ghana, as global entertainment and tourism hubs while driving economic benefits.

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Solution + Strategy

Detty December Overview

Detty December is an annual entertainment and tourism campaign in West Africa that has driven record-breaking visitor numbers and revenue. Key insights include strong diaspora interest, need for better infrastructure, and opportunities to partner with event organizers and media platforms.

Strategic Approach

The strategic framework includes developing partnerships, introducing digital solutions, and leveraging celebrity/influencer marketing. The goal is to support government tourism initiatives and expand the Detty December model to new West African markets.

Implementation Journey

The phased rollout includes establishing the Detty December brand, strengthening infrastructure and partnerships, and expanding to new markets. Cross-functional teams and change management considerations are key to successful implementation.

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Brand Transformation

Positioning: Established Detty December as Africa's premier festival; Elevated Lagos and Accra as global entertainment hubs.

Capabilities: Improved event logistics, digital ticketing, and visitor management.

Impact: Africa now competes with global destinations for year-end travel and entertainment.

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Impact

Key Metrics: 1.5M+ annual visitors, $2B+ economic impact, growing social engagement.

Business Value: Increased investment, global brand recognition for African artists.

Customer Engagement: Record-breaking attendance (50,000+ at events), high conversion for travel packages and luxury experiences.

15:43

YouTube

Is West Africa’s ‘Detty December’ really boosting local economies? | Next Africa

'Detty December' is a phrase which refers to the annual pilgrimage of tourists and diasporans to Nigeria and Ghana during the festive period. It's a movement which has attracted global attention this year as thousands, including international celebrities, flocked to the region to soak up the sun and celebrations. 2024's revelry though has been set against a difficult economic backdrop of rising inflation and depreciating currency. Bloomberg's Tiwa Adebayo who recently returned from Lagos tells Jennnifer Zabasajja why some locals aren't sharing in the jubilation. See omnystudio.com/listener (https://omnystudio.com/listener) for privacy information. Each week, Jennifer Zabasajja provides a deep dive into the business stories that shape Africa. Join Jennifer and our Bloomberg reporters as they lift the lid on the news driving the continent. Check out more episodes of Next Africa: https://www.youtube.com/playlist?list=PLe4PRejZgr0OPYBHh39Ufp_KyQF-jXFYZ Subscribe to Bloomberg Podcasts: https://bit.ly/BloombergPodcasts Visit us: https://www.bloomberg.com/podcasts Follow Bloomberg Podcasts on Twitter: https://twitter.com/podcasts Visit our other YouTube channels: Bloomberg Television: https://www.youtube.com/@markets Bloomberg Originals: https://www.youtube.com/bloomberg Quicktake: https://www.youtube.com/@BloombergQuicktake For coverage on news, markets and more: http://www.bloomberg.com/video #Africa #News #Business #Bloomberg #Podcast

https://www.meta.com/blog/back-home-ghana-celebrates-the-rich-culture-of-the-african-diaspora-in-vr/?srsltid=AfmBOoqvxyubiQBTbVc2VIjUE3Mbb2eQ5Lcri7LbK7E95AZ8kFESUYiL

‘Back Home | Ghana’ Celebrates the Rich Culture of the African Diaspora in VR

The African Diaspora is community of millions globally, and connected by travel, music, and fashion. Their families come from across Africa, speak countless languages, and represent nearly as many cultures.

Client Testimony 1

“In 2024, Lagos alone brought in $71.6 million in tourism revenue during the month. Diaspora remittances in 2024 alone totalled $4.22 billion, the highest on record, an increase of 61.1% from $2.62 billion recorded in the same period in 2023.” — Central Bank of Nigeria, CBN

Client Testimony 2

“Lagos State’s tourism and entertainment sector achieved a record-breaking revenue of N111.5 billion,” — MO Africa Company Limited

Client Testimony 3

“The festive period, Detty December, attracted about 1.2 million visitors, including international and domestic tourists. Hotel bookings contributed N54 billion from 15,000 stays, while short-let apartments earned N21 billion from nearly 6,000 reservations, with nightly rates averaging N120,000.”

— African Travel and Tourism Association, ATTA

Client Testimony 4

"Detty December has transformed West Africa into a global entertainment powerhouse. The economic and cultural impact is undeniable, and we continue to innovate to enhance the visitor experience."

— Ghana Tourism Authority Representative

Case Study 2: Ghana’s "Year of Return" (2019) & "Beyond the Return" (2020)

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Challenge

Ghana sought to position itself as a key destination for African diasporans seeking cultural reconnection and economic investment. Prior initiatives lacked a targeted approach, but the 400-year milestone in 2019 created an opportunity to launch an impactful program that could generate economic and social benefits.

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Strategy

Initial research analyzed diaspora travel trends and investment interests.Ghana developed a two-phase strategy: "Year of Return" (2019) to encourage visits and tourism, followed by "Beyond the Return" (2020) to drive long-term investment. Key stakeholders include the Ghanaian government, the African Union, private investors, and global diaspora influencers. Resources included tourism marketing, infrastructure improvements, and business incentives for diasporans. A unified campaign was developed across West Africa.

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Solution

Integrated marketing, customized events, simplified regulations, digital tools, and strategic partnerships to drive diaspora visits and investment. Collaboration with Spotify, Apple Music, YouTube Music to curate "Detty December" playlists and Meta Quest to produce web3 content.


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Impact

Over 1.1M visitors, $1.9B in revenue, hospitality/real estate growth, 100+ diasporans granted citizenship, increased diaspora investment. Significant rise in global visibility and tourism compared to previous years. Ghana streamlined policies, improved transparency and accessibility, and increased foreign investment without taxpayer burden.

"The ‘Year of Return’ was a game-changer for Ghana’s tourism and economy. It reconnected thousands of African diasporans to their roots while generating unprecedented economic impact. ‘Beyond the Return’ continues to position Ghana as a hub for African heritage and investment opportunities." — Ghana Tourism Authority Representative

Leadership Team

Asia Stewart

Managing Director with 15+ years in early-phase startup growth marketing, community building, digital product development, and AI thought leadership.

Tunde Ogundipe

Chief Creative Officer with two decades of award-winning brand creative, growth, and product marketing experience.

Expert Team

Specialists in community engagement, digital content, user research, and technology implementation (cybersecurity).

Contact Us


99 Wall Street, Suite 5758, New York, NY 10005
(424) 354-9956 | asia@princestreet.co